Marketing Sales (Web/ App)

  • AVANT-GARDE GLOBAL (AGG) is a second-hand sales website of top watches. Through the redesign of the existing website, encourage users to fill in online forms and improve the offline conversion rate.

  • Given that user trust in the second-hand market is a crucial factor affecting conversion rates, I focused on enhancing brand image through information, visual elements, and uniqueness. By redesigning the official website, my goal was to increase user trust and ultimately improve the conversion rate of offline services.

Business Cards Template Sales (Web/ App)

  • Designing the pages related to expanding subscription sales, leveraging AI technology to generate diverse design styles and combinations.

Patient Insights Dashboard (Web/ Pad)

  • Memorial Sloan Kettering Cancer Center, the top-ranked cancer treatment center in the US, entrusted me as a product designer to redesign the patient insight dashboard (PID) for the RT Care Team.

  • Based on the privacy concerns and industry-specific requirements in the healthcare sector, our design approach heavily relied on user research. We conducted regular meetings with clients (our users) on a weekly basis to understand their actual workflows and user needs, and conducted continuous testing to ensure that the final design aligned with user requirements.

Marketing (Web/ App)

  • Redesigned the official website. Through strategic design choices and meticulous attention to detail, we successfully showcased the company's brand identity, effectively conveying its professionalism, reliability, and commitment to excellence.

Form Design (Web/ App)

  • Redesigned the PPI refund tracking form based on UX best practices and standards, replacing the mundane look of traditional forms with vibrant and creative visuals. Clear information communication was prioritized while providing users with a fast and seamless workflow and a comfortable experience.

E-Commerce Design (Web/ App)

  • Redesigned an automotive website by implementing sleek and modern design elements, showcased the brand's sophistication, elegance, and cutting-edge technology, providing users with an immersive and engaging browsing experience